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Apple has released iOS 14, and with it, a new policy that gives their users unparalleled transparency on in-app data tracking and online privacy. This move, built off of recent legal policies in California and the EU, has widespread implications for not only the world of digital marketing but the tech industry across the globe. In This Article: What is iOS 14 and Why Does it Matter? Why is...

Cybersecurity and online privacy is a growing concern among many Americans. Between the rapidly-evolving internet and the lethargic process of enacting laws, the balance between businesses’ legal access to users’ information and consumers’ right to privacy is prone to large swings one direction or the other. The latest swing comes out of California in the form of CCPA, a law that has long-lasting implications for the digital marketing...

The how and why behind online ad targeting has long been a mystery to the public, but as of late, Facebook has made efforts to directly answer these questions, in a push for unparalleled ad transparency through their revamped ad preferences page. With their most recent advertising settings update, Facebook users can now dig into why they are seeing the ads they are seeing, how some advertisers got...

Facebook gives advertisers unparalleled options for targeting unique audiences and designing custom ad content for each audience. That being said, building content to accommodate all the different ad sizes across Facebook, Instagram and Messenger can be daunting. Facebook offers a helping hand with its built-in ad automation that can dynamically adjust your creative to fit different placements. However, it’s still best practice to manually design content that’s optimized...

Social media serves an important role for any online marketing mix today. With so many social media platforms, managing a business's marketing initiatives on each one is time-consuming, making it hard for brands to know where they should focus their efforts and how to prioritize the different sites they’re marketing themselves on. So which social media platforms should be given marketing priority for a business? The answer varies based...

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